Like day three of my green tea & lemon fast when I’m scrounging every cabinet and nightstand for that last bit of chocolate, I’ve been doing the same going through spring/summer 2014 campaigns looking for- chocolate. By chocolate I mean black men or any men of diversity for that matter in my
menswear fashion magazines.
Though, this season is pretty poor in black representation for major fashion brands, I am slightly impressed at the amount of brands that have jumped on the bandwagon of showing more faces in the widows of there stores that look like the people who in Nielsen’s 2013 African-American consumer report, titled “Resilient, Receptive & Relevant“, make up about 43% of annual spending power.
Statistics show that of the $75 billion spent on television, magazine, Internet, and radio advertising, only $2.24 billion of it was spent with media focused on Black audiences. After the blatant disrespectful exclusion of black male models on the February “Top Model” issue of Details magazine I have been on the hunt for designers use of blacks in their advertisements.
There have been sizable strides in blacks’ presence in fashion editorials and on runways however, if you know anything about the fashion industry the real money is in the campaigns. Obviously, fashion is a women dominated industry and black women representation is on the rise with brands such as, Givenchy, Burberry and Fendi all casting women of color for major campaigns. It’s rather refreshing when these houses do the same for their male counterparts.
Take a gander at the few gaunt gentlemen I came upon as I was perusing my tablet this a.m. before my morning run.
There’s Tidious M’Baye in two ads, the first from British clothing company Duchamp London, there other apart of the ensemble cast for this season Tommy Hilfiger ss14 collection. Even though he’s almost obscure and not apart of the main ads.
Then, you have top model David Agbodji representing mall brand Express. Agbodji manage to score a huge campaign every season. Big kudos to Philipp Plein for their all black cast this season and a major snag for new comer Broderick Hunter and Roger Dupé.
Jourdan Copeland like M’Baye landed an ensemble casting and heavily filtered campaign for CK ONE Red by Calvin Klein. Following legendary Tyson Beckford the gorgeous Corey Batiste is the face of POLO and Vince Harrington is in another obligatory group ad for Kenneth Cole Mankind fragrance. Even though personally I feel “ensemble casting” is a way for marketing executives to satisfy unrepresented audiences I will admit the same is done with all white casting.
Moving along… to round out the small circle of inclusiveness Adonis Basso springs through these ads for Adidas Originals x Jeremy Scott while Conrad Bloomfield in being carried as the season’s arrival for Tom Ford.
Overall, I am cheering that this isn’t a trend and more of a staple. We all know in fashion with trends, one day you’re in and the next day you’re OUT!